Asia Group

An arm of PTIGlobal, Asia Group is a global catalyst for technology companies expanding into Asian markets. Asia Group consists of Chinese, Japanese and Korean linguistic teams, both here and in-country, with a breadth of experience in Asian localization issues and hands-on familiarity with the current technology sectors of their respective countries. They have worked together for many years in a coordinated effort with PTIGlobal’s production team.

Who is Asia Group designed to help?

Technology companies seeking to establish presence in Asian markets
Companies that want to make their product or application culturally viable for Asia
Companies which already have Asian representation, but want to enhance their product’s competitiveness
Companies that need to diversify or expand their revenue sources

Why Asia? Forester Group has identified Asia as a region that has the greatest growth potential for IT companies. Western businesses have long recognized Japan as an immense and lucrative market, yet South Korea and China lay largely untapped for certain technologies. At the same time, many Western companies are underprepared to enter rapidly emerging markets and lack understanding of the idiosyncrasies of Asian culture and business practices. Asia Group is organized to address this challenge by leveraging PTIGlobal's expertise in Asian product localization, thus helping companies to reduce risk and to realize their revenue potential.

Asian localization capabilities at PTIGlobal:

Internationalization evaluation and testing
Unicode and multi-byte enabling
Translation of documentation and other textual components
Localization of graphics and code implementation
Application of translation memory
Web content management
Cultural sensitivity review (images, branding, linguistic)