PTI Global

“Thank you, Mike, Christian, Daisy and Toby, and the rest of PTIGlobal for another great effort and successful project.”

—Senior Product Release Manager
Autodesk

Your Globalization Strategy

What we understand as “Globalization (G11n)” is a business strategy approach to address all upcoming logistical and organizational challenges a company faces in an effort to open up their product lines to new markets and clients. The aspects of localization and translation are inherent in the globalization strategy.

PTIGlobal can assist you in fulfilling the following key globalization steps:

Research and identification of viable global markets
Cultural integration review and acceptance analysis
Identification and analysis of technological standards and requirements
Investigation of cross-market similarities
Validation and selection of prospective markets
Identification and development of tailored global business requirements and goals
Establishing of global marketing strategy and global product support channels
Business goal and budgetary support alignment for internationalization
Planning and implementation of product internationalization
Localization and translation for global markets

A proper globalization strategy is an important process that will ultimately lead to a successful product launch in foreign markets. PTIGlobal has years of experience with key aspects of globalization and can assist or consult on a number of crucial steps towards your global success.

Internationalization Consulting

Internationalization (i18n) is the key step to preparing your products for a smooth and inexpensive localization process as well as the international success of your products. Internationalization generally requires a combination of technical and international expertise. A properly internationalized product will reduce localization cost and ensure timely delivery to new markets and clients.

The concept of internationalization is quite broad and by no means limited to software products. All types of documentation, product packaging, web content, email advertising, marketing collateral, videos, audio tracks, e-Learning sites or even business presentations are affected as well.

Below is a list of common areas for internationalization:

Documentation that allows for text expansion in other languages (no tightly packed documents)
Graphics and Illustrations in which text can easily be exchanged for another language
Separation of textual elements form graphical elements to ensure cost efficient localization
Allowing space in user interface layout to ensure that language expansion will not become an issue
Allowing for unique interface sizing so that interfaces can be tailored for each language or group of languages
Avoid unified sizing, unless the user interface is very simple
Ensure proper language support for right to left (RTL) languages and languages requiring multi-byte character codes
Allow and properly process foreign character input
Make certain that country specific information can be represented (i.e. phone numbers, tax identification numbers, social security, dates and times, zip codes and addresses, countries and regions...)
Allow for easy exchanging of graphics or illustrations that may be offensive to some markets
Separate language elements from code elements to increase localization productivity and timeline and also protect your intellectual property.
Avoid idioms as much as possible as they generally do not transfer into other markets.

Our Engineering, Development and Testing teams at PTIGlobal have years of experience with internationalization and can help you realize this major step towards a successful product launch in new markets.