As the economic spotlight shifts to developing markets, global companies need new ways to manage their strategies.

McKinsey Global Institute research suggests that 400 midsize emerging-market cities, many unfamiliar in the West, will generate nearly 40 percent of global growth over the next 15 years.

https://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_global_companys_challenge_2979

 

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